Monday, January 13, 2014

Case Study No. 1169: Unnamed Female Librarian (Alka-Seltzer Plus)

Alka-Seltzer Plus (The Librarian)
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Tags: alka seltzer commercial
Added: 1 month ago
From: ToonLib
Views: 161

["Alka Seltzer Plus presents the Cold Truth" appears on screen, as the scene opens in a public library where the young female librarian (brown hair, glasses, purple sweater, multi-colored scarf around her neck) is sitting at the front desk, letting out a loud sneeze]
[cut to an African-American male patron sitting nearby, as he puts a finger to his lips and shushes her]
PATRON: Shh!
[cut back to the librarian (looking miserable), as she speaks directly to the camera]
LIBRARIAN: I have a cold with this annoying runny nose.
[she wipes her nose with a tissue]
LIBRARIAN: I better take something ...
[she reaches under the counter (as the camera lingers on the "Silence Please" sign sitting on the desk) and grabs a box of DayQuil]
ANNOUNCER: [in voice over] DayQuil Cold and Flu doesn't treat that.
LIBRARIAN: It doesn't?
[cut to a shot of the DayQuil box and a box of Alka Seltzer Plus sitting side by side, as "Use as directed" appears on screen]
ANNOUNCER: [in voice over] Alka Seltzer Plus fights your worst cold symptoms, plus has a fast-acting antihistamine.
[cut back to the librarian (now without her scarf, looking happy and healthy as she breathes in deeply through her nostrils and smiles broadly for the camera) while she fixes a book on one of the shelves]
LIBRARIAN: Oh, what a relief it is!

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From ispot.tv:

Alka-Seltzer Plus Cold and Cough TV Spot, 'Library'

Description
A librarian has a cold. She reaches for DayQuil. However, it won't treat her annoying runny nose. Alka-Seltzer Plus helps fight the worst cold symptoms.

Advertiser
Alka-Seltzer

Agency
BBDO

Mood
Informational

Jennifer Jean
Actor/Actress - Plays Librarian

Dale E. Turner
Actor/Actress - Plays Guy shushing librarian

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