Monday, September 30, 2013

Case Study No. 1018: Unnamed Female Librarian (Biogesic)

Stereotypical Librarian?
Biogesic TV commercial from the Philippines. See commentary here: http://filipinolibrarian. stereotypical-librarian .html
Tags: stereotype librarian biogesic tv commercial philippines filipino
Added: 7 years ago
From: vonjobi
Views: 7,504


If a picture paints a thousand words, what exactly would this TV commercial do for the image of librarians?

The commercial is set in a library. The librarian - wearing glasses and with her hair in a bun - is in the foreground stamping books. Meanwhile, the library user in the background causes the shelves to topple like dominos. This, apparently, causes the librarian to have a headache, the voiceover promotes Biogesic as a safe and effective painkiller, and after the librarian gets over her headache - presumably because she took Biogesic - she calmly tells the user, "Pulutin mo 'yan" (Pick that up).

I really don't know what to say.

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